Beyond the Truck Roll Ep 9: How AI Is Changing HVAC Marketing
Marketing an HVAC business is getting more competitive—and the strategies that worked a few years ago aren't enough anymore. In this...
1 min read
SmartAC : Jun 22, 2026
Building a successful HVAC company takes more than technical expertise. In this episode of Beyond the Truck Roll, we sit down with Jason Boehning, owner of Uniserve Air Conditioning, to discuss what it takes to grow an HVAC business while maintaining a strong culture, earning homeowner trust, and creating long-term customer relationships. Jason shares his journey from engineer to business owner, the lessons he's learned since acquiring Uniserve, and why finding technicians who genuinely care about people has become one of the most important parts of building his team. We also dive into membership growth, proactive maintenance, technician development, customer service, and how technology is helping contractors deliver a better experience while creating new opportunities for growth. Along the way, Jason shares stories from the field, lessons learned from scaling a home service business, and one unforgettable service call involving a snake inside an air conditioner.
Beyond the Truck Roll Podcast is brought to you by SmartAC. Each episode, we sit down with industry leaders to unpack the strategies, systems, and mindsets that separate the best HVAC companies from everyone else.
Marketing an HVAC business is getting more competitive—and the strategies that worked a few years ago aren't enough anymore. In this...
Bill Brown built a $4M residential HVAC business from scratch - business plan written on lunch breaks, twins on the way, zero customers. He...
Most HVAC companies are paying six figures for software and barely scratching the surface of what it can do. In this episode, We sit down...