Beyond the Truck Roll Ep 11: Data Over Sales: The Air Doctor's Approach to HVAC
What if the best HVAC salespeople aren’t really selling at all? Brynn Cooksey — better known as The Air Doctor — has spent more than two decades in...
The Difference Between a Lead and a Job Is Usually 60 Seconds
A homeowner's air conditioner stops working on a Tuesday afternoon in July. She picks up her phone, searches for HVAC companies nearby, and submits a...
AI in HVAC: Enhancing Technicians, Not Replacing Them
The future of AI in HVAC is not a technician-free service department. It is a technician arriving with intelligence they did not have before. AI can...
HVAC Contractor Marketing Beyond Google
The Leads Google Can Move On an August morning, the owner of a heating and air-conditioning company opens the Local Services Ads dashboard: to see...
The Contractors Who Stopped Fixing Air Conditioners and Started Diagnosing Homes
For most of HVAC's history, the job began and ended at the unit. A homeowner calls because something is loud, warm, or dead, a technician arrives,...
Beyond the Truck Roll Ep 10: Why a Doctor Started an HVAC Company
In this episode of Beyond the Truck Roll, we sit down with Dr. Toya Luces Sampson, co-owner of General Heating & Air, to discuss her remarkable...
How One Contractor Turned Maintenance Calls Into Hundreds of High-Value Jobs
For 27 years, Fox Plumbing Heating Cooling Electrical has been a family-owned home-services company serving Vernon, British Columbia. Like most...
What Smart Maintenance™ Data Reveals About HVAC Technician Retention
Most technicians did not get into HVAC for the paperwork. According to theServiceTrade 2026 Technician Insights Report, a survey of 823 field...