SmartAC

UNDERSTAND CAC

The Real Cost of Acquiring an HVAC Customer in 2026

A small HVAC owner posted a short reflection to r/HVACadvice last week. They run a four-person shop, transitioned in from sales, and wanted to...

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Beyond the Truck Roll

Beyond the Truck Roll Ep 8: Building an HVAC Company Homeowners Actually Trust

Building a successful HVAC company takes more than technical expertise. In this episode of Beyond the Truck Roll, we sit down with Jason Boehning,...

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pricing

What a Viral HVAC Pricing Thread Reveals About Homeowner Expectations

Last week, a homeowner on the East Coast paid for a capacitor replacement and a hard start kit during a heat wave, then posted a question in an HVAC...

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HVAC Monitoring Between Maintenance Visits: The Hidden Gap

Twice a year, a technician walks into a customer's mechanical room, runs through a checklist, and writes up a service report. That report is what...

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Let the Customer Surprise You

Let the Customer Surprise You

Here’s something worth sitting with: the decision about what a customer can afford isn’t yours to make. That’s not a criticism. It’s one of the most...

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“The money is usually where people are avoiding.”

The fortune is in the follow-up

Insights from Ryan Fenn, Founder of Chiirp, on the Beyond the Truck Roll podcast.

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Beyond the Truck Roll

Beyond the Truck Roll Ep 7: The Real Reason You’re Losing Leads

In this episode of Beyond the Truck Roll, we sit down with Ryan Fenn, founder of Chiirp, to break down why HVAC companies lose leads, where revenue...

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Your Thermostat is Lying

Smart Talk: Your Thermostat is Lying

Stop Guessing: Measure What Really Matters in HVAC Performance Most HVAC assessments focus on temperature alone—but that only tells part of the...

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