Let the Customer Surprise You
Here’s something worth sitting with: the decision about what a customer can afford isn’t yours to make. That’s not a criticism. It’s one of the most...
Memberships
The fortune is in the follow-up
Insights from Ryan Fenn, Founder of Chiirp, on the Beyond the Truck Roll podcast.
Beyond the Truck Roll Ep 7: The Real Reason You’re Losing Leads
In this episode of Beyond the Truck Roll, we sit down with Ryan Fenn, founder of Chiirp, to break down why HVAC companies lose leads, where revenue...
Why Busy Season Is the Worst Time to Stop Marketing
The phone is ringing. The board is full. Your techs are booked out and you’re already thinking about how to get through the week. The last thing on...
The Hidden Connection Between Training and Discounting
Here's what actually happens when a tech drops the price to close a job. It feels like a sales decision in the moment. The customer hesitates, the...
Beyond the Truck Roll Ep 6: How Smart Contractors Build Long-Term Revenue
Bill Brown built a $4M residential HVAC business from scratch - business plan written on lunch breaks, twins on the way, zero customers. He grew it,...
Lemon Seed Webinar: Membership Programs Drive Retention and Grow LTV
Customer acquisition gets the spotlight, but long-term growth is built on loyalty. In today’s competitive service landscape, successful businesses...
From the Yellow Chair Podcast
On this episode of the Lemon Seed Podcast, SmartAC joins the show to unpack one of the biggest untapped opportunities in the home service industry:...
Why Your Membership Program Is Supposed to Lose Money in Year One
If you've run the numbers on your maintenance membership program and felt a knot in your stomach, you're not alone. Two visits a year, a filter here,...