Resources to help you grow smarter

Insights, stories, and tools from SmartAC to help contractors scale memberships and strengthen customer loyalty.

Podcast

Create Loyalty

HVAC Contractor Marketing Beyond Google

The Leads Google Can Move On an August morning, the owner of a heating and air-conditioning company opens the Local Services Ads dashboard: to see...

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Brynn Cooksey - Air Doctor

The Contractors Who Stopped Fixing Air Conditioners and Started Diagnosing Homes

For most of HVAC's history, the job began and ended at the unit. A homeowner calls because something is loud, warm, or dead, a technician arrives,...

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Beyond the Truck Roll Ep 10

Beyond the Truck Roll Ep 10: Why a Doctor Started an HVAC Company

In this episode of Beyond the Truck Roll, we sit down with Dr. Toya Luces Sampson, co-owner of General Heating & Air, to discuss her remarkable...

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Beyond the Truck Roll

Beyond the Truck Roll Ep 9: How AI Is Changing HVAC Marketing

Marketing an HVAC business is getting more competitive—and the strategies that worked a few years ago aren't enough anymore. In this episode of...

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The first answer is rarely the whole answer

What a Former OB-GYN Learned About HVAC in Her First Six Months

When Dr. La Toya Luces-Sampson left medicine to help run an HVAC company outside Houston, she assumed the steepest learning curve would be technical:...

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Edwin Childs

The Marketing Shift Every HVAC Contractor Needs to Understand

For years, HVAC growth followed a familiar formula: buy more Google Ads, generate more leads, book more calls. Simple math. More spend in, more...

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Beyond the Truck Roll

Beyond the Truck Roll Ep 8: Building an HVAC Company Homeowners Actually Trust

Building a successful HVAC company takes more than technical expertise. In this episode of Beyond the Truck Roll, we sit down with Jason Boehning,...

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“The money is usually where people are avoiding.”

The fortune is in the follow-up

Insights from Ryan Fenn, Founder of Chiirp, on the Beyond the Truck Roll podcast.

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Beyond the Truck Roll

Beyond the Truck Roll Ep 7: The Real Reason You’re Losing Leads

In this episode of Beyond the Truck Roll, we sit down with Ryan Fenn, founder of Chiirp, to break down why HVAC companies lose leads, where revenue...

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